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Establishing Your Author Platform

When starting your book marketing journey, one of the most important things is to establish your author platform. This means building up your author brand and presence before your book launches, so you already have an audience eagerly awaiting its release.

Some key ways to establish your author platform include:

  • Building an engaged email list: Start building an email list as early as possible. This allows you to connect with fans and share updates on your book's progress. Offer an incentive like a free downloadable sample chapter in exchange for email signups. Send regular updates and insider info to subscribers so they feel invested.

  • Creating an author website and blog: Your website is the hub for all your work. Share details about your book, post blog content, and link to your social profiles. Blogging regularly provides fresh content to draw readers in. Share insights related to your book's topic and promote your expertise.

  • Leveraging social media: Platforms like Facebook, Twitter, Instagram and LinkedIn allow you to connect with readers worldwide. Post engaging content like quotes, behind-the-scenes photos, book reviews, Q&As, etc. Respond to comments and questions to foster community.

  • Guest posting on other sites: Reaching out to blogs that align with your book's genre and topic can help expand your audience. Offer to write guest posts that include information and perspective from your book. Include a bio with a link back to your website. Partnering with influencers gives you access to their followers.


Building your author platform takes time and consistency but lays the groundwork for reaching more readers. Use these strategies to establish yourself as an authority and make readers excited about your upcoming book!

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